Hubo un tiempo que la tríada que dominaba el mundo online era denominada GYM por Google, Yahoo y Microsoft; hoy Google, Facebook y Amazon son la tríada de poder online; es interesante leer el análisis de Slate: The Internet as we know it is dying
But the indisputable fact remains. Between the two of them, Facebook and Google control the universe of online advertising and determine how the currents of web traffic flow. (And let’s not forget Amazon’s disproportionate power in the world of retail.) Both companies are engaged in a winner-takes-all strategy of constant expansion, gobbling up any newly emerging companies that have succeeded in accumulating a critical mass of users. Both companies, accountable only to their shareholders, enjoy enormous power in influencing our civic conversations.