CondeNast compra ArsTechnica

19.05.08 |

Categoría: Medios

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CondeNast, dueña de Wired y de Reddit, acaba de comprar ArsTechnica uno de los mejores sites de tecnología que hay en el mercado.

ars wired reddit CondeNast compra ArsTechnica

Las cifras son más que interesantes; se comenta que la adquisición fue por unos u$s25 millones y según Comscore ARS tiene unos 1.5 millones de unique visitors (número que me parece ridículamente bajo y que no creo que sea real) mensuales… un detalle que me sorprendió es que el sitio tiene más de 8 empleados full time y que sus ingresos por publicidad son manejados totalmente por Federated Media.

Más allá de los números, la compra de Ars pone a CondeNet en una posición bastante envidiable, porque tiene tres comunidades muy fuertes en un nicho que no es fácil de llegar, donde es dificil construir lealtad y donde la competencia es muy fuerte… si logran combinar los tres sitios, evitar el solapamiento de audiencias y aumentar el reach, puede ser un jugador muy fuerte en el mercado de tecnología online.

5 Comentarios a “CondeNast compra ArsTechnica”

Mati el 19.05.08
Responder

A veces me pasa que veo tantas noticias en Ars Technica que lo cierro. Sobreinformación. Pero sin dudas que es impresionante el laburo.
Seba el 19.05.08
Responder

Interesante la noticia para seguir cómo se está moviendo el mercado de los sites de tecnología. Hace unos días CNET anunció que fue comprada por CBS en mil millones.
Seba el 19.05.08
Responder

Quise decir 1,8 mil millones. Perdón, se me fue el dedo…
Ricardo el 19.05.08
Responder

En ArsTechnica dicen que son más de 5 millones de lectores… y que los datos de Comcast están mal.
Como fuere, bien por los pibes, si logran mantener la independencia. El sitio (y la comunidad) son una masa.