Amazon compra Shelfari una red social de amantes de libros
26.08.08 |
CategorÃa: Redes Sociales, Web2.0
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Shelfari, esa pequeña red social para la gente que ama los libros fue comprada por Amazon que ya se lleva su tercer comunidad relacionada con lo que vende.
Primedo fue el IMDB, luego fue DPReview y ahora Shelfari… con la que ya colaboraban en algunas cosas como sus widgets de “biblioteca” y aplicaciones de Facebook.
Y esto es interesante porque es una salida para emprendedores que hacen una “red social de nicho” lo suficientemente grande como para ser un negocio aceptable pero que tampoco puede escalar o crecer a las dimensiones que todos sueñan….
Por otro lado, Amazon tiene un historial de no entromenterse demasiado en la vida de las comunidades que compran y las mismas siguen floreciendo pero con la espalda financiera y de infraestructura del gigante asi que todos terminan ganando, con lo que, de paso es otro buen dato para emprendedores ;)
Requerido el 26.08.08
pues menos mal que no se entromete porque me sé de algunos que quedaron hechos mierda.
Alexis Garbarz el 27.08.08
Excelente noticia para los que estén con ganas de meterse en algo similar.
El tema es agarrar el nicho CORRECTO. Tienen que ser nichos relacionados con una industria masiva y que mueva una $ relevante.
Alexis.
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