El New York Times deja de cobrar por contenidos
18.09.07 |
CategorÃa: Medios, Publicidad Online
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Luego de alcanzar una base de 227.000 usuarios capaces de pagar u$s50 anuales, que le daban ingresos de casi u$s10.000.000… el New York Times decidió dejar de cobrar por su contenido abriendo esa sección Times Select y los archivos del diario desde el año 1987 hasta la fecha.
Dos detalles, dicen que pueden monetizar mejor a esos 227.000 usuarios fieles con publicidad; y van a organizar y poner disponible todo el archivo completo desde 1851 hasta 1922 aún cuando esté en el dominio público… el único diario de Estados Unidos con alcance nacional que sigue cobrando por acceder al contenido es el Wall Street Journal aunque Rupert Murdoch dijo que lo va a volver gratuito… y se acabó la epoca del freemium en los diarios de USA ;)
David Carrero Fdez-Baillo el 18.09.07
Genial decisión, pero dejarán de ingresar 10 millones de dólares ?? posiblemente el peso de los contenidos gratis les estaba quitando audiencia y por eso no ha quedado más remedio que volver a lo gratis.
Lucas Tenllado el 20.09.07
Excelente para los usuarios. Pero si han realizado un estudio de mercado y ganan mas invirtiendo en publicidad evidentemente que no es un acto de generosidad. Es una especie de cuento felÃz en el que todos somos felices no??..
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