Google prueba con behavioral targeting
27.06.08 |
CategorÃa: Derechos, Publicidad Online
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Es muy interesante la nota que hay en Bits sobre los experimentos que Google está haciendo con behavioral advertising y que Juan Luis habÃa observado hace ya varios meses.. no porque sea una práctica desconocida en Internet, sino porque Google debe ser el repositorio de datos más grande que hay sobre nuestra vida online.
El Behavioral Targeting es, “es una técnica de segmentación en base al comportamiento o navegación de los usuarios. “ y ¿quien sabe más de nosotros que la empresa que tiene los sites más visitados de Internet, que brinda más servicios gratuitos y que da hasta herramientas de publicidad gratis como una herramienta de compra de medios o un adserver gratuito?
En cierto sentido, si Google lo hace con conciencia y siguiendo las polÃticas de privacidad fuertes que siempre tuvo, no me molesta.. de hecho empresas como Phorm o algunos adnetworks están violando tu privacidad de manera literal y vos ni te enterás, pero si Google dedice dar este paso y usar sus terabytes de datos para segmentar publicidad… me gustarÃa saberlo ;)
