Nokia y Apple se pelean con AdWords
10.09.07 |
CategorÃa: Apple, Mobile, Publicidad Online
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Cuando el iPhone bajó de precio, la gente de Nokia comenzó una campaña de marketing en buscadores diciendole a los que habÃan comprado el iPhone de 8Gb a u$s600 que podrÃan recuperar la diferencia con contenidos gratis. Y como campaña me pareció genial, por lo rápida, lo irónica y lo bien optimizada.
Aunque tardaron unos dÃas, Apple acaba de responder el anuncio no es de Apple sino de Cory O´Brien (el anuncio aparece junto al de Nokia en algunas keywords geolocalizadas para USA) y también, de forma rápida y optimizada y es interesante ver que, en un mercado con menos regulaciones publicitarias y donde la publicidad comparativa está permitida, se pueden ver este tipo de “diálogos” entre competidores.
Con respecto al precio del iPhone, mejor no opino porque sino los amantes de Mac me van a crucificar ;)
actualizacion: el anuncio no era de Apple sino de Cory O`Brien
eduo el 11.09.07
El de Apple no es de Apple. Es una broma.
Entre ayer y hoy un montonal de gente esta tomando esta “noticia” y distribuyendola como si fuera cierta. El autor de la broma ya ha aclarado lo que era y ha pedido que deje de repetirse como cierta.
El problema de seguirlo haciendo (y me gustarÃa encontrar el sitio original del que todos están copiando la noticia y la imagen) es que se van sentando bases para una demanda por difamación hacia el autor de la broma.
Que yo sepa sólo Gizmodo ha puesto una corrección hasta ahora.
http://www.didntyouhear.com/2007/09/07/dyh-isnt-funny
No deja de ser una broma graciosa si decimos que eso es todo lo que era.
mariano el 11.09.07
eduo… gracias por el link original… me enteré ayer a la noche pero no lo corregà a propósito porque varios blogs “originales” copiaron hasta la imagen esta que recorte yo y queria ver si, al menos, corregÃan pero no… nada de nada, ni siquiera una mencion ;)
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