¿Porque se necesita mejorar la publicidad en video online?
28.08.08 |
CategorÃa: Publicidad Online, Video Online
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Algunas estadÃsticas interesantes de lo juegos olÃmpicos recién terminados; en China más de 100 millones de personas miraron los juegos vÃa Internet; en Inglaterra la BBC registró unas 40 millones de sesiones con más de 6.5 millones de horas frente a la PC y eso sin contar el uso de iPlayer su sistema propietario; y en todo Europa se sumaron 18 millones de personas viendolos… finalmente, NBCOlympics tuvo un total de 75 millones de streams y 9.9 millones de horas vistas.
¿Que estadÃstica no fué tan llamativa e interesante? La publicidad online. NBCOlympics recaudó solamente u$s5.75 millones aún habiendo sumado 1200 millones de pageviews.
¿Que implica esto? Que las cadenas de TV no terminan de descubrir como mover su negocio publicitario a Internet aún cuando están hablando de TV online; que alno entender el modelo necesitan frenar a los que lo van descubriendo o al menos tienen la espalda financiera para dejarlo madurar por su cuenta y que, finalmente, si no encuentran como hacer plata no van a ampliar su oferta online.. por más que Hulu tenga su inventario vendido 100% ;)
diego el 28.08.08
No me parece tan mal la cifra. Eso es unos cinco centavos por pageview. Me gustarÃa saber cuánto ganaron por usuario único, que debe ser mucho más.
El artÃculo citado me parece un poco pesimista, con sus “puny” y “only”. Es como cuando en los infomerciales dicen que algo es barato porque cuesta “only 99.95″.
mariano el 28.08.08
Diego, a nivel Pageview puede sonar bien.. pero a eso tenes que sumarle las 9 millones de horas de transmisión visualizadas con 75 millones de streams.
Cuando la TV mira esas cifras.. debe deprimirse seriamente, sobre todo si tuvieramos el costo de licencia para emisión online.
Y el articulo.. jeje.. si, ese ONLY a mi me vendria bien :P
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