Excelente pieza de Frederick De Boer acerca de los sitios generalistas que unifican en una marca todo tipo de contenido con una critica clara, directa y dura:
“unless your site is about one thing, it’s about everything” … “But one way or another, you could take 90% of what each of these sites publish and stick it on any other, and nobody would ever know the difference.”
Continuar leyendo “Medios online: “la esperable ingratitud de no diferenciarte””