Los anunciantes de Estados Unidos en contra de un acuerdo Google – Yahoo!
07.09.08 |
CategorÃa: Google, Publicidad Online
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Cuando parecÃa que el acuerdo entre Google y Yahoo! para incluir Adsense en las búsquedas de Yahoo! iba a pasar con perfil bajo…. la Asociación Nacional de Anunciantes de USA acaba de declararse en contra de ese acuerdo.
“el control del 90% del mercado del SEM va a disminuir la competencia, incrementar la concentración del mercado, limitar las elecciones actuales y potencialmente aumentar los precios para los anunciantes
Y aca hace falta aclarar que esta asociación incluye a los 400 anunciantes más grandes de USA que, en forma combinada, manejan un presupuesto publicitario de de u$s 100.000 millones anuales y que, lo hicieron luego de tener entrevistas con Google, Yahoo! y sus propios analistas.
Lo que son palabras durÃsimas de aquellos que son el grupo de poder más representativo de la fuente de ingresos absoluta de Google; ¿que puede implicar esto? Por un lado que empiece una disputa medio oculta entre los que hacen que Google sea una fuerza imparable; por otro que esas mismas empresas busquen apoyar alternativas (think MSFT, redes de display o nuevos jugadores) y que, finalmente, Google pueda empezar a verse en una posición que sólo conoce su competencia… la de empresa monopólica.
